Author Question: Effective positioning is based on: a. meaningful commitment of organizational resources b. focus on ... (Read 61 times)

BrownTown3 · **on:** Jun 28, 2018

Effective positioning is based on:
a. meaningful commitment of organizational resources
b. focus on providing substantive value for the intended target
c. simple and internally consistent over time
d. all of these statements are part of a sound basis for positioning

Question 2

The primary reasons for studying marketing research include:
a. Some may pursue a career in marketing research.
b. Knowledge of the marketing research makes for a smarter consumer.
c. Managers should know the benefits and limitations of marketing research.
d. Managers should gain an appreciation for the marketing research process.
e. All of these are correct.