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Author Question: Effective positioning is based on: a. meaningful commitment of organizational resources b. focus on ... (Read 67 times)

BrownTown3

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Effective positioning is based on:
 a. meaningful commitment of organizational resources
  b. focus on providing substantive value for the intended target
  c. simple and internally consistent over time
  d. all of these statements are part of a sound basis for positioning

Question 2

The primary reasons for studying marketing research include:
 a. Some may pursue a career in marketing research.
  b. Knowledge of the marketing research makes for a smarter consumer.
  c. Managers should know the benefits and limitations of marketing research.
  d. Managers should gain an appreciation for the marketing research process.
  e. All of these are correct.



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KKcool

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Answer to Question 1

D

Answer to Question 2

e




BrownTown3

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


sarah_brady415

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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