Effective positioning is based on: a. meaningful commitment of ...

[BrownTown3]

Effective positioning is based on:
 a. meaningful commitment of organizational resources
  b. focus on providing substantive value for the intended target
  c. simple and internally consistent over time
  d. all of these statements are part of a sound basis for positioning

Question 2

The primary reasons for studying marketing research include:
 a. Some may pursue a career in marketing research.
  b. Knowledge of the marketing research makes for a smarter consumer.
  c. Managers should know the benefits and limitations of marketing research.
  d. Managers should gain an appreciation for the marketing research process.
  e. All of these are correct.

[KKcool]

Answer to Question 1

D

Answer to Question 2

e

[BrownTown3]

Thanks for the timely response, appreciate it

[shailee]

YES! Correct, THANKS for helping me on my review