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Author Question: Segmenting consumers on the basis of product usage means describing consumers as a. nonusers vs. ... (Read 465 times)

imanialler

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Segmenting consumers on the basis of product usage means describing consumers as
 a. nonusers vs. users
  b. loyalists vs. switchers
  c. light, medium and heavy users
  d. all of these are ways to categorize segments by usage

Question 2

The largest producer of marketing facts is
 a. non-profit organizations.
  b. polling organizations like Gallup.
  c. consumer product companies.
  d. the Federal Government.
  e. the media.



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Kjones0604

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Answer to Question 1

D

Answer to Question 2

d




imanialler

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


raenoj

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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