Author Question: Spreading negative word-of-mouth is an example of how consumers' usage of a product a. can influence ... (Read 70 times)

casperchen82 · **on:** Jun 28, 2018

Spreading negative word-of-mouth is an example of how consumers' usage of a product
a. can influence other consumer behaviors.
b. impacts disposition.
c. has hedonic implications for acquisition.
d. has symbolic implications for disposition.
e. will lead to other offerings in the marketplace.

Question 2

Thanksgiving products are an example of how ____ has symbolic implications.
a. usage
b. disposition
c. offering
d. acquisition
e. marketer-control