This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad ... (Read 38 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. He said this because
 a. the technology to measure advertising impact had improved.
  b. the fundamental reasons to advertise had changed.
  c. there was now proof that advertising leads directly to sales.
  d. billing scandals had undermined the confidence of advertisers in their agencies.

Question 2

At the same time that television advertising was beginning to be influenced by the bold, fast-paced editing style of MTV, many mainstream ads could be described as
 a. hard sell. c. lacking class consciousness.
  b. understated and conservative. d. challenging traditional family values.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


ss2343

  • Member
  • Posts: 548
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Laurenleakan

  • Member
  • Posts: 309
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Running time on 100-meter sprint for men and women master athletes increases with age. Source: Korho Running time on 100-meter sprint for men and women master athletes increases with age. Source: Korho
Attributed to Thomas Dennis or William Searle, Chest, made in Ipswich, Massachusetts. Attributed to Thomas Dennis or William Searle, Chest, made in Ipswich, Massachusetts.
A backpressure tool can be made by using an oxygen sensor housing and using epoxy or braze to hold ... A backpressure tool can be made by using an oxygen sensor housing and using epoxy or braze to hold ...
Clients have certain rights like the rights to privacy, self-determination, and safety. Clients have certain rights like the rights to privacy, self-determination, and safety.
Scoop from (A) shoulders to (B) heels. Hold feet in one hand; with other hand use the palm to apply ... Scoop from (A) shoulders to (B) heels. Hold feet in one hand; with other hand use the palm to apply ...
Control you knife with one hand and hold the item being cut with the other (2 of 3) Control you knife with one hand and hold the item being cut with the other (2 of 3)
Video: Dendrite Animation

For a complete list of videos, visit our video library