Author Question: In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad ... (Read 23 times)

ss2343 · **on:** Jun 28, 2018

In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. He said this because
a. the technology to measure advertising impact had improved.
b. the fundamental reasons to advertise had changed.
c. there was now proof that advertising leads directly to sales.
d. billing scandals had undermined the confidence of advertisers in their agencies.

Question 2

At the same time that television advertising was beginning to be influenced by the bold, fast-paced editing style of MTV, many mainstream ads could be described as
a. hard sell. c. lacking class consciousness.
b. understated and conservative. d. challenging traditional family values.