This topic contains a solution. Click here to go to the answer

Author Question: In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad ... (Read 21 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. He said this because
 a. the technology to measure advertising impact had improved.
  b. the fundamental reasons to advertise had changed.
  c. there was now proof that advertising leads directly to sales.
  d. billing scandals had undermined the confidence of advertisers in their agencies.

Question 2

At the same time that television advertising was beginning to be influenced by the bold, fast-paced editing style of MTV, many mainstream ads could be described as
 a. hard sell. c. lacking class consciousness.
  b. understated and conservative. d. challenging traditional family values.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

A

Answer to Question 2

B




ss2343

  • Member
  • Posts: 548
Reply 2 on: Jun 28, 2018
Gracias!


recede

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library