This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is responsible for coming up with the concepts that express the benefits of a brand to a target ... (Read 21 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.
 a. The research department c. Account services
  b. Creative and production services d. The direct-marketing department

Question 2

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the
 a. account executive. c. media services director.
  b. director of production. d. administrative executive.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


cookcarl

  • Hero Member
  • *****
  • Posts: 539
Reply #2 on: Jun 28, 2018
Thank you


laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o Like most world-changing inventions, the printing press of fifteenth-century Europe took advantage o
Barriers that a drug administered by the oral route must cross before interacting with a target ... Barriers that a drug administered by the oral route must cross before interacting with a target ...
Target Organ Effects Target Organ Effects
Yellow Mustard Benefits Yellow Mustard Benefits
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv
Video: Structures that affect circulation - kidneys, blood volume and venous tone

For a complete list of videos, visit our video library