____ is responsible for coming up with the concepts that express ...

[cookcarl]

____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.
 a. The research department c. Account services
  b. Creative and production services d. The direct-marketing department

Question 2

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the
 a. account executive. c. media services director.
  b. director of production. d. administrative executive.

[laurnthompson]

Answer to Question 1

B

Answer to Question 2

A

[cookcarl]

Thank you

[laurnthompson]

No problemo