This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is responsible for coming up with the concepts that express the benefits of a brand to a target ... (Read 73 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.
 a. The research department c. Account services
  b. Creative and production services d. The direct-marketing department

Question 2

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the
 a. account executive. c. media services director.
  b. director of production. d. administrative executive.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


cookcarl

  • Hero Member
  • *****
  • Posts: 539
Reply #2 on: Jun 28, 2018
Thank you


laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Blood-typing and cross-reactions: The blood type depends on the presence of surface antigens (agglut Blood-typing and cross-reactions: The blood type depends on the presence of surface antigens (agglut
Health Benefits of Marriage Health Benefits of Marriage
Agriculture is responsible for as much as 15% of global greenhouse gas emissions Agriculture is responsible for as much as 15% of global greenhouse gas emissions
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
Strategic Management: Concepts and Cases Strategic Management: Concepts and Cases
In 1969 a UC Berkeley group fired a carbon nucleus at a californium target. Give In 1969 a UC Berkeley group fired a carbon nucleus at a californium target. Give
Video: Protein digestion - stomach & small intestine

For a complete list of videos, visit our video library