Which one of the following is not a trend affecting the advertising industry?
a. Media proliferation and consolidation.
b. A return to strict 25 commission compensation for advertising agencies.
c. The undoing of Agency Consolidation and Globalization.
d. Media evolution and clutter.
Question 2
While playing golf, Tom sees a billboard on the adjoining highway for McDonald's. This is an example of interactive advertising because Tom responds by having lunch at the Golden Arches.
Indicate whether the statement is true or false
