« previous next »

Author Question: Which one of the following is not a trend affecting the advertising industry? a. Media proliferation ... (Read 68 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
on: Jun 28, 2018
Which one of the following is not a trend affecting the advertising industry?
 a. Media proliferation and consolidation.
  b. A return to strict 25 commission compensation for advertising agencies.
  c. The undoing of Agency Consolidation and Globalization.
  d. Media evolution and clutter.

Question 2

While playing golf, Tom sees a billboard on the adjoining highway for McDonald's. This is an example of interactive advertising because Tom responds by having lunch at the Golden Arches.
 
 Indicate whether the statement is true or false


gasdhashg

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

F


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Media Practice Model Media Practice Model
The Secular Trend in Menarche in Five Western Nations The Secular Trend in Menarche in Five Western Nations
Physiological Factors Affecting Blood Pressure Physiological Factors Affecting Blood Pressure
Radiology Procedures Not Requiring Contrast Media Radiology Procedures Not Requiring Contrast Media
Topic Media Topic Media
Topic Media Topic Media
Video: Neuron Type Animation

For a complete list of videos, visit our video library