Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
a. the content of the commercial.
b. the choice of spokesperson.
c. the similar background and social standing of the audience.
d. the characteristics of the product being advertised.
Question 2
You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of
a. the result of differing content upon viewers.
b. the creation of different meanings based on social and cultural context.
c. an ad that cannot be effective.
d. one person not exercising intent of interpretation.
This is the first portrait of George Washington, painted by John Gadsby Chapman. Washington’s right
In 1839 Mary Cragin, at the age of twenty-nine, became a convert to John Humphrey Noyes’s “communism
Bill Viola, Room for St. John of the Cross.
Bill Viola, Room for St. John of the Cross.
John Singer Sargent, The Daughters of Edward Darley Boit.
Sterile cotton balls