Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
a. the content of the commercial.
b. the choice of spokesperson.
c. the similar background and social standing of the audience.
d. the characteristics of the product being advertised.
Question 2
You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of
a. the result of differing content upon viewers.
b. the creation of different meanings based on social and cultural context.
c. an ad that cannot be effective.
d. one person not exercising intent of interpretation.
In 1839 Mary Cragin, at the age of twenty-nine, became a convert to John Humphrey Noyes’s “communism
That politics was always a rough business is shown in this cartoon, which shows Lincoln, assisted by
Madonna and Child with St. Anne and Infant St. John the Baptist.
John Singer Sargent, Rushing Brook.
Nicolas Poussin, Landscape with St. John on Patmos.
A manufacturer of cat towers wishes to locate a super assembly facility to meet their cat tower ...