Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
a. the content of the commercial.
b. the choice of spokesperson.
c. the similar background and social standing of the audience.
d. the characteristics of the product being advertised.
Question 2
You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of
a. the result of differing content upon viewers.
b. the creation of different meanings based on social and cultural context.
c. an ad that cannot be effective.
d. one person not exercising intent of interpretation.
This slave burial service, painted by John Antrobus in 1860, reflects an inversion of power relation
The Ku Klux Klan forces John Campbell, a black man, to beg for his life in Moore County, North Carol
In this 1900 cartoon, oil baron John D. Rockefeller holds the White House in the palm of his hand wh
John Singer Sargent, The Daughters of Edward Darley Boit.
John Stuart Mill (1806–1873).