Author Question: Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. ... (Read 78 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
 a. the content of the commercial.
  b. the choice of spokesperson.
  c. the similar background and social standing of the audience.
  d. the characteristics of the product being advertised.

Question 2

You and your best friend watch the same television commercial together. You think that the spokesperson in the ad is quite humorous. Your friend thinks that the spokesperson is just plain stupid. This is an example of
 a. the result of differing content upon viewers.
  b. the creation of different meanings based on social and cultural context.
  c. an ad that cannot be effective.
  d. one person not exercising intent of interpretation.



Ksanderson1296

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

For a complete list of videos, visit our video library