Identify three of the advantages personal selling has that other ...

[DyllonKazuo]

Identify three of the advantages personal selling has that other promotional tools do not have.

Question 2

Which characteristic of excellence in selling involves the ability to pay attention to the specific and, at the same time, look at the big picture?
 a. extended focus
  b. adaptability
  c. sense of honesty
  d. creativity
  e. depth of knowledge

[Ahernandez18]

Answer to Question 1

The book presents six advantages of personal selling compared to other promotional tools on page 564 of the chapter. These are as follows. First, personal selling contributes to a relatively high level of customer attention. Second, it enables the salesperson to customize the message to the customer's specific interests. Third, it yields immediate feedback. Fourth, it allows the salesperson to communicate a larger amount of technical and complex information than could be communicated otherwise. Fifth, there is a greater ability to demonstrate the product's performance. Finally, the frequent interactions enables the opportunity for developing long-term relationships.

Answer to Question 2

a

[DyllonKazuo]

Thank you

[Ahernandez18]

No problemo