Author Question: Identify three of the advantages personal selling has that other promotional tools do not ... (Read 56 times)

DyllonKazuo

  • Hero Member
  • *****
  • Posts: 565
Identify three of the advantages personal selling has that other promotional tools do not have.

Question 2

Which characteristic of excellence in selling involves the ability to pay attention to the specific and, at the same time, look at the big picture?
 a. extended focus
  b. adaptability
  c. sense of honesty
  d. creativity
  e. depth of knowledge



Ahernandez18

  • Sr. Member
  • ****
  • Posts: 361
Answer to Question 1

The book presents six advantages of personal selling compared to other promotional tools on page 564 of the chapter. These are as follows. First, personal selling contributes to a relatively high level of customer attention. Second, it enables the salesperson to customize the message to the customer's specific interests. Third, it yields immediate feedback. Fourth, it allows the salesperson to communicate a larger amount of technical and complex information than could be communicated otherwise. Fifth, there is a greater ability to demonstrate the product's performance. Finally, the frequent interactions enables the opportunity for developing long-term relationships.

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

For a complete list of videos, visit our video library