Author Question: List and describe five point-of-purchase materials that you have seen that you feel are excellent ... (Read 50 times)

humphriesbr@me.com · **on:** Jun 28, 2018

List and describe five point-of-purchase materials that you have seen that you feel are excellent and five examples that could be improved. Discuss how each of these ten examples can be improved.

Question 2

Which of the following is a strength of magazine advertising?
a. some magazines reach very large audiences
b. ability to pinpoint specific audiences
c. long life
d. high level of reproduction quality
e. All of these are correct.

voltaire123 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Many may base their discussion on what POP can accomplish given in the chapter. Students who work in retail stores might also critique displays from the perspective of why POP materials go unused that is also discussed in the chapter.

Answer to Question 2

e