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Author Question: Point-of-purchase materials influence consumers by reminding them of information acquired from other ... (Read 68 times)

asmith134

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Point-of-purchase materials influence consumers by reminding them of information acquired from other advertising media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

According to the Protection Motivation Theory, the audience's perception as to whether or not they have the ability to take the action is called ______.
 a. perceived threat
  b. social disapproval
  c. severity
  d. perceived self-efficacy
  e. perceived response efficacy



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softEldritch

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Answer to Question 1

True

Answer to Question 2

d




asmith134

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


ttt030911

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Reply 3 on: Yesterday
Gracias!

 

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