Author Question: Point-of-purchase materials influence consumers by reminding them of information acquired from other ... (Read 72 times)

asmith134 · **on:** Jun 28, 2018

Point-of-purchase materials influence consumers by reminding them of information acquired from other advertising media.
a. True
b. False
Indicate whether the statement is true or false

Question 2

According to the Protection Motivation Theory, the audience's perception as to whether or not they have the ability to take the action is called ______.
a. perceived threat
b. social disapproval
c. severity
d. perceived self-efficacy
e. perceived response efficacy