Which of the following are the two broad categories of Point-of-Purchase materials?
a. In-house displays and out-of-the-house displays
b. In-store merchandising formats and out-of-store promotional formats
c. Push messages and pull messages
d. Short-term promotional displays and long-term permanent displays
Question 2
A firm hires an agency to persuade hairdressers, spas, and hair salons to purchase its line of hair care products, grooming equipment, and professional tools. In this case, the agency is specifically involved in:
a. psychographic research.
b. business-to-business marketing.
c. the competitive field
d. lifestyle segmentation.
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