« previous next »

Author Question: Which of the following are the two broad categories of Point-of-Purchase materials? a. In-house ... (Read 130 times)

colton

  • Hero Member
  • *****
  • Posts: 627
on: Jun 29, 2018
Which of the following are the two broad categories of Point-of-Purchase materials?
 a. In-house displays and out-of-the-house displays
  b. In-store merchandising formats and out-of-store promotional formats
  c. Push messages and pull messages
  d. Short-term promotional displays and long-term permanent displays

Question 2

A firm hires an agency to persuade hairdressers, spas, and hair salons to purchase its line of hair care products, grooming equipment, and professional tools. In this case, the agency is specifically involved in:
 a. psychographic research.
  b. business-to-business marketing.
  c. the competitive field
  d. lifestyle segmentation.


billybob123

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

The two major categories of postsynaptic receptors. The two major categories of postsynaptic receptors.
Major Diagnostic Categories of Mental Disorders Cont Major Diagnostic Categories of Mental Disorders Cont
Decimal Point Place Values Decimal Point Place Values
Temperatures for Common Polymeric Materials Temperatures for Common Polymeric Materials
The molality of a C12H23O11 solution is 0.6 m. what is the freezing point of the solution C? The molality of a C12H23O11 solution is 0.6 m. what is the freezing point of the solution C?
Constructing a Three-Point Recombination Map Constructing a Three-Point Recombination Map
Video: Carbohydrate digestion (brush border enzymes, end products) & Carb absorption (fructose, galactose)

For a complete list of videos, visit our video library