Name and describe the two major forms of billboard ...

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Name and describe the two major forms of billboard advertising.

Question 2

Magazine media kits provide prospective advertisers with pertinent cost information in the form of _____.
 a. rate kits
  b. rate sheets
  c. tear sheets
  d. media cards
  e. rate cards

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Answer to Question 1

The major forms of billboard advertising are poster panels and painted bulletins. Poster panels are what we regularly see alongside highways and in other heavily traveled locales. Posters are silk-screened or lithographed and then pasted in sheets to the billboard. Companies typically sell this billboard space on a monthly basis. Posters can be either 8-sheet or 30-sheet, which designates the number of sheets of paper required to fill the allotted billboard space. Painted bulletins are hand painted directly on the billboard by artists hired by the billboard owner and are rather large (e.g., standard 672 square feet compared to 207 square feet for a 30-sheet poster panel). These bulletins are generally repainted every several months to provide a fresh look, and advertisers typically purchase them for a one- to three-year period with the objective of achieving a consistent and relatively permanent presence in heavily traveled locations.

Answer to Question 2

e