The brand lift index _____. a. gauges the average increase of ...

[bucstennis@aim.com]

The brand lift index _____.
 a. gauges the average increase of in-store purchase decisions when point-of-purchase is present
  b. gauges the average increase of in-store decision purchases when the package is changed
  c. measures a brand's sales against that of the major competitor
  d. measures a brand's sales by the type of store that sells the product
  e. All of these are correct.

Question 2

A strength of newspaper advertising is the _____.
 a. lack of clutter
  b. ease of buying for national advertisers
  c. ability to reach specific groups of consumers effectively
  d. excellent reproduction quality
  e. flexibility

[Expo]

Answer to Question 1

a

Answer to Question 2

e

[bucstennis@aim.com]

TYSM

[smrtceo]

Gracias!