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Author Question: The brand lift index _____. a. gauges the average increase of in-store purchase decisions when ... (Read 45 times)

bucstennis@aim.com

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on: Jun 28, 2018
The brand lift index _____.
 a. gauges the average increase of in-store purchase decisions when point-of-purchase is present
  b. gauges the average increase of in-store decision purchases when the package is changed
  c. measures a brand's sales against that of the major competitor
  d. measures a brand's sales by the type of store that sells the product
  e. All of these are correct.

Question 2

A strength of newspaper advertising is the _____.
 a. lack of clutter
  b. ease of buying for national advertisers
  c. ability to reach specific groups of consumers effectively
  d. excellent reproduction quality
  e. flexibility


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Expo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

e


bucstennis@aim.com

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

peter

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Reply 3 on: Yesterday
Gracias!

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