« previous next »

Author Question: Poster-advertising space has historically been sold in terms of _____, which represent the ... (Read 15 times)

PhilipSeeMore

  • Hero Member
  • *****
  • Posts: 561
on: Jun 28, 2018
Poster-advertising space has historically been sold in terms of _____, which represent the percentage of the population that is theoretically exposed to an advertiser's billboard message.
 a. cost per thousands
  b. ratings
  c. shares
  d. showings
  e. opportunities

Question 2

Advertisers use the CPM measure to compare different magazine buys.
 a. True
  b. False
 Indicate whether the statement is true or false


zoeyesther

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Space Space
Living in Space Living in Space
The frontal sinus, an airfilled space just behind the brow, is a unique size and shape in each of us The frontal sinus, an airfilled space just behind the brow, is a unique size and shape in each of us
Constance King and Mae Chinn hang an NRA poster—including a Chinese translation—encouraging ... Constance King and Mae Chinn hang an NRA poster—including a Chinese translation—encouraging ...
A propaganda poster enshrining Stalin proclaims that he has led his people “Forward to ... A propaganda poster enshrining Stalin proclaims that he has led his people “Forward to ...
Suppose that we have a sample space with five equally likely experimental outcomes: E1, E2, E3, ... Suppose that we have a sample space with five equally likely experimental outcomes: E1, E2, E3, ...
Video: Stimulus (introduction)

For a complete list of videos, visit our video library