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Author Question: _____ is the design of a strategy that shows how investments in advertising time and space will ... (Read 39 times)

NClaborn

  • Hero Member
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  • Posts: 560
on: Jun 29, 2018
_____ is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
 a. Media planning
  b. Marketing planning
  c. Communications planning
  d. Continuity planning
  e. Cost planning

Question 2

The Playboy group is the smallest subset of all the Generation X categories and have the highest levels of education and income.
 a. True
  b. False
 Indicate whether the statement is true or false


bd5255

  • Sr. Member
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  • Posts: 386
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

False


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