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Author Question: Poster-advertising space has historically been sold in terms of _____, which represent the ... (Read 14 times)

PhilipSeeMore

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on: Jun 28, 2018
Poster-advertising space has historically been sold in terms of _____, which represent the percentage of the population that is theoretically exposed to an advertiser's billboard message.
 a. cost per thousands
  b. ratings
  c. shares
  d. showings
  e. opportunities

Question 2

Advertisers use the CPM measure to compare different magazine buys.
 a. True
  b. False
 Indicate whether the statement is true or false


zoeyesther

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

True


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