« previous next »

Author Question: Poster-advertising space has historically been sold in terms of _____, which represent the ... (Read 267 times)

PhilipSeeMore

  • Hero Member
  • *****
  • Posts: 561
on: Jun 28, 2018
Poster-advertising space has historically been sold in terms of _____, which represent the percentage of the population that is theoretically exposed to an advertiser's billboard message.
 a. cost per thousands
  b. ratings
  c. shares
  d. showings
  e. opportunities

Question 2

Advertisers use the CPM measure to compare different magazine buys.
 a. True
  b. False
 Indicate whether the statement is true or false


zoeyesther

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

A recruiting poster for the “True Sons of Freedom” encouraged African Americans to enlist. In fact, A recruiting poster for the “True Sons of Freedom” encouraged African Americans to enlist. In fact,
Medical Terms and Corresponding Synonyms Medical Terms and Corresponding Synonyms
How people use space as they interact is studied by sociologists who have a microsociological focus. ... How people use space as they interact is studied by sociologists who have a microsociological focus. ...
Two stubby screwdrivers used to access screws that have limited space above. A straight blade is on ... Two stubby screwdrivers used to access screws that have limited space above. A straight blade is on ...
An offset screwdriver is used to install or remove fasteners that do not have enough space above to ... An offset screwdriver is used to install or remove fasteners that do not have enough space above to ...
The absorption of cerebrospinal fluid from the subarachnoid space (blue) into a major sinus. Note ... The absorption of cerebrospinal fluid from the subarachnoid space (blue) into a major sinus. Note ...
Video: Congenital Heart Defects Animation

For a complete list of videos, visit our video library