Author Question: A high proportion of purchases in supermarkets are unplanned purchases. a. True b. False Indicate ... (Read 166 times)

sdfghj · **on:** Jun 28, 2018

A high proportion of purchases in supermarkets are unplanned purchases.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.
a. how much it will cost to acquire the celebrity's services
b. celebrity and audience matchup
c. celebrity and brand matchup
d. celebrity credibility
e. celebrity attractiveness