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Author Question: A high proportion of purchases in supermarkets are unplanned purchases. a. True b. False Indicate ... (Read 146 times)

sdfghj

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  • Posts: 552
on: Jun 28, 2018
A high proportion of purchases in supermarkets are unplanned purchases.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.
 a. how much it will cost to acquire the celebrity's services
  b. celebrity and audience matchup
  c. celebrity and brand matchup
  d. celebrity credibility
  e. celebrity attractiveness


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voltaire123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

d


sdfghj

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  • Posts: 552
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

ricroger

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Reply 3 on: Yesterday
Excellent

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