POP displays serve as the capstone for an integrated marketing ...

[schs14]

POP displays serve as the capstone for an integrated marketing communications program.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is true regarding the source attribute of attractiveness?
 a. Attractiveness refers only to physical attractiveness.
  b. Attractiveness and credibility are basically different labels for the same concept.
  c. An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her.
  d. Attractiveness is a far more important attribute for a celebrity to possess than is credibility.
  e. An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.

[raili21]

Answer to Question 1

True

Answer to Question 2

c