POP displays serve as the capstone for an integrated marketing communications program.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Which of the following is true regarding the source attribute of attractiveness?
a. Attractiveness refers only to physical attractiveness.
b. Attractiveness and credibility are basically different labels for the same concept.
c. An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her.
d. Attractiveness is a far more important attribute for a celebrity to possess than is credibility.
e. An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.
Adapoids and omomyoids had longer snouts and are the first “true” primates.
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Which is TRUE about the alternation of generations cycle that is diagramed above?
The science-based DRIs serve as the basis for information
Marketing: Real People, Real Choices