This topic contains a solution. Click here to go to the answer

Author Question: Assume that you are the public relations director for a large multinational corporation. There are ... (Read 32 times)

pepyto

  • Hero Member
  • *****
  • Posts: 547
Assume that you are the public relations director for a large multinational corporation. There are rumors that the chief executive officer has bribed foreign officials. How would you handle the situation?

Question 2

What is funny in one region of a country will generally be funny in another region.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

When confronted with a rumor, some companies believe that doing nothing is the best way to handle it. This cautious approach is apparently based on the fear that an antirumor campaign will call attention to the rumor itself. However, to combat a rumor, an anti-rumor campaign should be done swiftly and minimally involve the following activities:
1 . Deciding on the specific points in the rumor that need to be refuted
2 . Emphasizing that the conspiracy (in this case) or contamination rumor is untrue and unfair
3 . Picking appropriate media and vehicles for delivering the anti-rumor message
4 . Selecting a credible spokesperson to deliver the message on the company's behalf

Answer to Question 2

False




pepyto

  • Member
  • Posts: 547
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


mochi09

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

For a complete list of videos, visit our video library