This topic contains a solution. Click here to go to the answer

Author Question: Assume that you are the public relations director for a large multinational corporation. There are ... (Read 70 times)

pepyto

  • Hero Member
  • *****
  • Posts: 547
Assume that you are the public relations director for a large multinational corporation. There are rumors that the chief executive officer has bribed foreign officials. How would you handle the situation?

Question 2

What is funny in one region of a country will generally be funny in another region.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

When confronted with a rumor, some companies believe that doing nothing is the best way to handle it. This cautious approach is apparently based on the fear that an antirumor campaign will call attention to the rumor itself. However, to combat a rumor, an anti-rumor campaign should be done swiftly and minimally involve the following activities:
1 . Deciding on the specific points in the rumor that need to be refuted
2 . Emphasizing that the conspiracy (in this case) or contamination rumor is untrue and unfair
3 . Picking appropriate media and vehicles for delivering the anti-rumor message
4 . Selecting a credible spokesperson to deliver the message on the company's behalf

Answer to Question 2

False




pepyto

  • Member
  • Posts: 547
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


blakcmamba

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Excellent

 

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

For a complete list of videos, visit our video library