Marketing communicationsespec ially via advertising mediais critical for getting the information-dissemination ball rolling. Thereafter, it is _____ that drive the flow of information about products, services, and brands.
a. sales promotions
b. social interactions
c. Internet communications
d. public relations
e. personal sales
Question 2
A TV commercial for a sports car marketed to young people emphasizes pleasure and freedom as end levels. The advertised car is shown delivering these end levels when the car is transformed into a magic chariot and its young driver is carried away into a fantasyland. In terms of the MECCAS model, the magic chariot technique represents the commercial's _____.
a. driving force
b. leverage point
c. message elements
d. consequences
e. terminal values
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