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Author Question: Marketing communicationsespecially via advertising mediais critical for getting the ... (Read 19 times)

crobinson2013

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on: Jun 28, 2018
Marketing communicationsespec ially via advertising mediais critical for getting the information-dissemination ball rolling. Thereafter, it is _____ that drive the flow of information about products, services, and brands.
 a. sales promotions
  b. social interactions
  c. Internet communications
  d. public relations
  e. personal sales

Question 2

A TV commercial for a sports car marketed to young people emphasizes pleasure and freedom as end levels. The advertised car is shown delivering these end levels when the car is transformed into a magic chariot and its young driver is carried away into a fantasyland. In terms of the MECCAS model, the magic chariot technique represents the commercial's _____.
 a. driving force
  b. leverage point
  c. message elements
  d. consequences
  e. terminal values


thall411

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


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