« previous next »

Author Question: Marketing communicationsespecially via advertising mediais critical for getting the ... (Read 66 times)

crobinson2013

  • Hero Member
  • *****
  • Posts: 535
on: Jun 28, 2018
Marketing communicationsespec ially via advertising mediais critical for getting the information-dissemination ball rolling. Thereafter, it is _____ that drive the flow of information about products, services, and brands.
 a. sales promotions
  b. social interactions
  c. Internet communications
  d. public relations
  e. personal sales

Question 2

A TV commercial for a sports car marketed to young people emphasizes pleasure and freedom as end levels. The advertised car is shown delivering these end levels when the car is transformed into a magic chariot and its young driver is carried away into a fantasyland. In terms of the MECCAS model, the magic chariot technique represents the commercial's _____.
 a. driving force
  b. leverage point
  c. message elements
  d. consequences
  e. terminal values


thall411

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Critical Values of the Chi-Square Distribution Critical Values of the Chi-Square Distribution
Concepts for a critical thinker Concepts for a critical thinker
Critical Steps in CLIA Testing Critical Steps in CLIA Testing
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing Management, 4th Edition Marketing Management, 4th Edition
Critical-Thinking Tip Critical-Thinking Tip
Video: Digestive chemicals - water, gastric acid, bile & bicarbonate

For a complete list of videos, visit our video library