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Author Question: In social networks of interpersonal relationships, consumers' interpersonal relations range along a ... (Read 81 times)

jhjkgdfhk

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In social networks of interpersonal relationships, consumers' interpersonal relations range along a continuum from very _____ (such as frequent and often intimate communications between friends) to _____ (such as rare interactions between casual acquaintances).
 a. weak ties; strong ties
  b. close associations; distant associations
  c. strong ties; weak ties
  d. distant associations; close associations
  e. inter-personal ties; intra-personal ties

Question 2

In the terms of the MECCAS model, an advertisement that proclaims that pleasure and freedom will result from the purchase of a particular brand is using pleasure and freedom as _____.
 a. driving forces
  b. leverage points
  c. message elements
  d. consequences
  e. fulcrums



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Beatricemm

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Answer to Question 1

c

Answer to Question 2

a




jhjkgdfhk

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


upturnedfurball

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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