Author Question: In Japan, ads that emphasize interpersonal relationships, social circumstances and nonverbal ... (Read 107 times)

naturalchemist · **on:** Jun 28, 2018

In Japan, ads that emphasize interpersonal relationships, social circumstances and nonverbal expressions generate more involvement than ads with
a. highly emotional messages.
b. friends and family.
c. facial expressions.
d. clearly articulated and spoken messages.
e. written messages.

Question 2

Kimberly was really excited and happy about her purchase of a Rainbow Vacuum Cleaner. She couldn't wait until her husband came home to see the living room carpet and show him the dirt she was able to extract from the carpet. Kimberly felt so proud of her purchase because it represented her ability to take care of her family. This is best thought of as an example of
a. cognitive involvement.
b. affective involvement.
c. cognitive agitation.
d. affective elaboration.
e. elaborative cognition.