Author Question: In social networks of interpersonal relationships, consumers' interpersonal relations range along a ... (Read 111 times)

jhjkgdfhk · **on:** Jun 28, 2018

In social networks of interpersonal relationships, consumers' interpersonal relations range along a continuum from very _____ (such as frequent and often intimate communications between friends) to _____ (such as rare interactions between casual acquaintances).
a. weak ties; strong ties
b. close associations; distant associations
c. strong ties; weak ties
d. distant associations; close associations
e. inter-personal ties; intra-personal ties

Question 2

In the terms of the MECCAS model, an advertisement that proclaims that pleasure and freedom will result from the purchase of a particular brand is using pleasure and freedom as _____.
a. driving forces
b. leverage points
c. message elements
d. consequences
e. fulcrums