Marketers can minimize negative word-of-mouth by being responsive ...

[notis]

Marketers can minimize negative word-of-mouth by being responsive to legitimate complaints.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the creative brief, the brand management team must clearly articulate the brand's _____.
 a. price
  b. benefits
  c. features
  d. meaning
  e. distribution

[JaynaD87]

Answer to Question 1

True

Answer to Question 2

d

[notis]

TYSM

[mjenn52]

Thanks for the timely response, appreciate it