Which of the following statements is true of marketing communication?
A) Word of mouth spreads fastest through traditional print media.
B) Word of mouth is marketer-controlled.
C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.
Question 2
_____ are generalizations about any given group, both positive and negative.
a. Taboos
b. Norms
c. Stereotypes
d. Mores
Siamese Crocodile sleeping with its mouth open to pant
The oral cavity. Anterior view of the open mouth.
Structures of Mouth
Marketing Management, 4th Edition
Anterosuperior view of true pelvis (blue)