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Author Question: According to the text, SMM employs word-of-mouth marketing. Indicate whether the statement is true ... (Read 37 times)

Sportsfan2111

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on: Jun 29, 2018
According to the text, SMM employs word-of-mouth marketing.
 
 Indicate whether the statement is true or false

Question 2

Why are global marketers interested in the triad regions of North America, Europe and the Asia-Pacific region?


kalskdjl1212

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Reply #1 on: Jun 29, 2018
Answer to Question 1

TRUE

Answer to Question 2

Marketers treat the triad region as a single market with similar consumption habits. Over a billion in number, these consumers have similar educational background, income levels, lifestyle, use of leisure time and aspirations. One reason given for the similarities in their demand is level of purchasing power that translates into higher diffusion rates for certain products. Another reason is the developed infrastructures including diffusion of telecommunication and common platforms such as Microsoft Windows and the Internet, lead to attractive markets for other goods and services. Products can be designed to meet similar demand conditions throughout the triad.


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