Author Question: According to the text, SMM employs word-of-mouth marketing. Indicate whether the statement is true ... (Read 26 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
According to the text, SMM employs word-of-mouth marketing.
 
 Indicate whether the statement is true or false

Question 2

Why are global marketers interested in the triad regions of North America, Europe and the Asia-Pacific region?



kalskdjl1212

  • Sr. Member
  • ****
  • Posts: 353
Answer to Question 1

TRUE

Answer to Question 2

Marketers treat the triad region as a single market with similar consumption habits. Over a billion in number, these consumers have similar educational background, income levels, lifestyle, use of leisure time and aspirations. One reason given for the similarities in their demand is level of purchasing power that translates into higher diffusion rates for certain products. Another reason is the developed infrastructures including diffusion of telecommunication and common platforms such as Microsoft Windows and the Internet, lead to attractive markets for other goods and services. Products can be designed to meet similar demand conditions throughout the triad.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

For a complete list of videos, visit our video library