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Author Question: In promotion situations it is possible for brand managers to formally evaluate promotions, provided ... (Read 61 times)

viki

  • Hero Member
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  • Posts: 525
on: Jun 28, 2018
In promotion situations it is possible for brand managers to formally evaluate promotions, provided that the procedure for evaluating each criterion is ____.
 a. clearly articulated
  b. systematically implemented
  c. consistently applied to all promotions that are appraised
  d. a and b only
  e. a, b, and c

Question 2

Effective advertising should promise more than it can deliver.
 a. True
  b. False
 Indicate whether the statement is true or false


wtf444

  • Sr. Member
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  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

False


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