Author Question: _____ of a promotion represents the cost-per-unit moved. a. Expense b. Efficiency c. Execution ... (Read 31 times)

neverstopbelieb · **on:** Jun 28, 2018

_____ of a promotion represents the cost-per-unit moved.
a. Expense
b. Efficiency
c. Execution ease
d. Equity enhancement
e. Effectiveness

Question 2

Describe the advertising management process from the advertiser's perspective.

BUTTHOL369 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

Advertising management is the process of creating ad messages, selecting media in which to place the ads, and measuring the effects of the advertising effects. Thus, the process consists of three sets of interrelated activities: advertising strategy, strategy implementation, and assessing ad effectiveness. Advertising strategy formulation involves four major activities: (1) setting objectives, (2) devising budgets, (3) message creation, and (4) media strategy. Strategy implementation deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign. Finally, only by evaluating results is it possible to determining whether objectives are being accomplished.