This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _____ of a promotion represents the cost-per-unit moved. a. Expense b. Efficiency c. Execution ... (Read 56 times)

neverstopbelieb

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
_____ of a promotion represents the cost-per-unit moved.
 a. Expense
  b. Efficiency
  c. Execution ease
  d. Equity enhancement
  e. Effectiveness

Question 2

Describe the advertising management process from the advertiser's perspective.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

BUTTHOL369

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

Advertising management is the process of creating ad messages, selecting media in which to place the ads, and measuring the effects of the advertising effects. Thus, the process consists of three sets of interrelated activities: advertising strategy, strategy implementation, and assessing ad effectiveness. Advertising strategy formulation involves four major activities: (1) setting objectives, (2) devising budgets, (3) message creation, and (4) media strategy. Strategy implementation deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign. Finally, only by evaluating results is it possible to determining whether objectives are being accomplished.


neverstopbelieb

  • Member
  • Posts: 534
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

meow1234

  • Member
  • Posts: 333
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Production efficiency. Production efficiency.
Role of the SMA in Execution of Behavioral Sequences Role of the SMA in Execution of Behavioral Sequences
Schematic Diagram of Agitation Apparatus and other equipment (CHE415 Unit Operations) Schematic Diagram of Agitation Apparatus and other equipment (CHE415 Unit Operations)
How to convert one unit of measurement to another unit (Part 1) How to convert one unit of measurement to another unit (Part 1)
Ecosystem Energy Flow and Efficiency Ecosystem Energy Flow and Efficiency
30-Unit Insulin Syringe 30-Unit Insulin Syringe
Video: Attention Deficit Disorder (ADD)

For a complete list of videos, visit our video library