This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _____ of a promotion represents the cost-per-unit moved. a. Expense b. Efficiency c. Execution ... (Read 30 times)

neverstopbelieb

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
_____ of a promotion represents the cost-per-unit moved.
 a. Expense
  b. Efficiency
  c. Execution ease
  d. Equity enhancement
  e. Effectiveness

Question 2

Describe the advertising management process from the advertiser's perspective.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

BUTTHOL369

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

Advertising management is the process of creating ad messages, selecting media in which to place the ads, and measuring the effects of the advertising effects. Thus, the process consists of three sets of interrelated activities: advertising strategy, strategy implementation, and assessing ad effectiveness. Advertising strategy formulation involves four major activities: (1) setting objectives, (2) devising budgets, (3) message creation, and (4) media strategy. Strategy implementation deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign. Finally, only by evaluating results is it possible to determining whether objectives are being accomplished.


neverstopbelieb

  • Member
  • Posts: 534
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

sarah_brady415

  • Member
  • Posts: 328
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

The organization of mRNA as a translational unit The organization of mRNA as a translational unit
The actions of Frzb and the Frizzled receptor protein show how embryonic development represents a ba The actions of Frzb and the Frizzled receptor protein show how embryonic development represents a ba
Trig Degrees/Radians unit circle Trig Degrees/Radians unit circle
For millions of people, the United States represents a land of opportunity and freedom from ... For millions of people, the United States represents a land of opportunity and freedom from ...
50-Unit Insulin Syringe 50-Unit Insulin Syringe
30-Unit Insulin Syringe 30-Unit Insulin Syringe
Video: Primary Active Transport - electrochemical gradient and ion transport / water movement

For a complete list of videos, visit our video library