When evaluating promotions, efficiency represents a promotion's ...

[wenmo]

When evaluating promotions, efficiency represents a promotion's cost-per-thousand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An example of usage expansion advertising is _____.
 a. a soft drink manufacturer who is the first to introduce a five-liter plastic bottle
  b. a manufacturer of baking soda promoting a new use for the product
  c. a retailer who doubles the promotional budget
  d. a retailer that was using only newspaper advertising expanding into radio advertising
  e. a gas station advertising that it is open 24 hours a day

[Jossy]

Answer to Question 1

False

Answer to Question 2

b

[wenmo]

Excellent

[adammoses97]

TYSM