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Author Question: When evaluating promotions, efficiency represents a promotion's cost-per-thousand. a. True b. False ... (Read 104 times)

wenmo

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on: Jun 28, 2018
When evaluating promotions, efficiency represents a promotion's cost-per-thousand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An example of usage expansion advertising is _____.
 a. a soft drink manufacturer who is the first to introduce a five-liter plastic bottle
  b. a manufacturer of baking soda promoting a new use for the product
  c. a retailer who doubles the promotional budget
  d. a retailer that was using only newspaper advertising expanding into radio advertising
  e. a gas station advertising that it is open 24 hours a day


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Jossy

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

b


wenmo

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Reply 2 on: Jun 28, 2018
Excellent

komodo7

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Reply 3 on: Yesterday
Wow, this really help

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