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Author Question: Which of the following questions should a manager ask when evaluating a new promotion idea? a. Is ... (Read 14 times)

Tazate

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on: Jun 28, 2018
Which of the following questions should a manager ask when evaluating a new promotion idea?
 a. Is the promotion presented clearly so that the intended market will notice, comprehend, and respond positively to it?
  b. Is the idea a good one?
  c. Is the idea unique, or is the competition doing something similar?
  d. Will the promotion idea appeal to the target market?
  e. All of these are correct.

Question 2

In a situation where demand is more advertising elastic than price elastic it is advisable to _____.
 a. maintain the status quo
  b. build image via increased advertising
  c. grow volume via price discounting
  d. increase advertising and/or discount prices
  e. decrease advertising and discount prices


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BAOCHAU2803

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

b


Tazate

  • Member
  • Posts: 532
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

brbarasa

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  • Posts: 308
Reply 3 on: Yesterday
Great answer, keep it coming :)

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