This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following questions should a manager ask when evaluating a new promotion idea? a. Is ... (Read 49 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following questions should a manager ask when evaluating a new promotion idea?
 a. Is the promotion presented clearly so that the intended market will notice, comprehend, and respond positively to it?
  b. Is the idea a good one?
  c. Is the idea unique, or is the competition doing something similar?
  d. Will the promotion idea appeal to the target market?
  e. All of these are correct.

Question 2

In a situation where demand is more advertising elastic than price elastic it is advisable to _____.
 a. maintain the status quo
  b. build image via increased advertising
  c. grow volume via price discounting
  d. increase advertising and/or discount prices
  e. decrease advertising and discount prices


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

BAOCHAU2803

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

b


Tazate

  • Member
  • Posts: 532
Reply 2 on: Jun 28, 2018
Excellent

peter

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Much time and effort occurs between the development of a research idea and the statistical analysis Much time and effort occurs between the development of a research idea and the statistical analysis
layers of the skull to memorize for intracranial questions layers of the skull to memorize for intracranial questions
Health History Assessment Questions Pertinent to Drug Administration Health History Assessment Questions Pertinent to Drug Administration
Biology Fun Questions Biology Fun Questions
QUESTIONS TO PRACTICE QUESTIONS TO PRACTICE
I NEED IT FOR TODAY PLEASE 14 QUESTIONS I NEED IT FOR TODAY PLEASE 14 QUESTIONS
Video: Michaelis–Menten equation & Kinetic parameters

For a complete list of videos, visit our video library