A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____.
a. promotion mix
b. tie-in
c. integrated promotion
d. overlay
e. combo
Question 2
The case for investing in advertising is based on the belief that it can increase profitability and thus increase revenue beyond the incremental advertising expense by _____.
a. increasing sales volume
b. enabling higher selling prices
c. reducing promotion costs
d. a and b only
e. a, b, and c
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