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Author Question: Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of ... (Read 22 times)

clippers!

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on: Jun 29, 2018
Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit?
 a. achieving a need for stimulation
  b. reducing search and decision costs
  c. obtaining improved product quality
  d. obtaining monetary savings
  e. All of these are correct.

Question 2

James Denton, the marketer for Denton Cheese, distributed samples of a new cheese dish to consumers in the hope that they will form positive _____ about the product's performance, which will then lead to further purchases.
 a. loyalty ties
  b. expectations
  c. awareness
  d. beliefs
  e. attitude reinforcements


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wilsonbho

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


clippers!

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

ghepp

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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