This topic contains a solution. Click here to go to the answer

Author Question: Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of ... (Read 44 times)

clippers!

  • Hero Member
  • *****
  • Posts: 828
Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit?
 a. achieving a need for stimulation
  b. reducing search and decision costs
  c. obtaining improved product quality
  d. obtaining monetary savings
  e. All of these are correct.

Question 2

James Denton, the marketer for Denton Cheese, distributed samples of a new cheese dish to consumers in the hope that they will form positive _____ about the product's performance, which will then lead to further purchases.
 a. loyalty ties
  b. expectations
  c. awareness
  d. beliefs
  e. attitude reinforcements



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wilsonbho

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

a

Answer to Question 2

d




clippers!

  • Member
  • Posts: 828
Reply 2 on: Jun 29, 2018
Wow, this really help


isabelt_18

  • Member
  • Posts: 342
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

For a complete list of videos, visit our video library